Leveraging Hong Kong’s Strengths as a Financial and FinTech Hub

Leveraging Hong Kong’s Strengths as a Financial and FinTech Hub

After three years of hard work, Israeli startup BondIT finally launched its fixed income algo-advisory solution last year, and it is ready to take on Asia from its new regional base in Hong Kong.

“Hong Kong is one of the most forward-looking cities in Asia when it comes to FinTech.”

Donald Chan, Head of Asia Pacific


The fixed-income market is a complicated world to navigate. Bonds come with many different ratings, and some are not rated at all. They usually trade in the “over the counter” market instead of on exchanges. Adding in other factors such as interest rate sensitivity, duration and maturity and so on, and the task of creating an optimised fixed-income portfolio becomes daunting.


That was why it took a team of 25 experts three years to get BondIT, a digital algo-advisory solution for fixed-income investment, ready for commercialisation last year.


“We have people from the financial market with fixed-income knowledge, and those with data and machine-learning expertise; five of them are PhDs,” Donald Chan, Head of Asia Pacific, said. “The combination of know-how and the amount of lead time we have entered the market to generate this solution is precisely our competitive edge.”


BondIT has introduced the solution to its home country of Israel and to Europe, and it is now available in Asia as well. Given his in-depth understanding of the Asian markets and experience working with Israeli tech companies, Chan co-founded the Asia business with Hong Kong being chosen as its regional hub. Beyond Hong Kong, BondIT has successfully launched its business in Singapore, Korea, and now Mainland China.


“We have decided on Hong Kong because it is the financial hub of Asia, and it is one of the most developed and established fixed-income markets in the region. This city is also a wealth management hub, and then there is the ease of access to the Mainland Chinese market,” Chan explained.


The fixed-income market in Mainland China is rapidly developing, he furthered, and his company has formed a partnership with Wind Information, a leader in the country’s financial data services industry. He added that having a presence in Hong Kong played an important role in securing the pact.

“Hong Kong is one of the most forward-looking cities in Asia when it comes to FinTech. The Securities and Futures Commission and the Hong Kong Monetary Authority are being strategically involved in the whole ecosystem, to act as an enabler for FinTech,” he said.


“They are encouraging adoption and testing, and we are seeing a lot of other countries trying to play catch-up. We have an advantage of being at least a year or two ahead.”


Chan emphasised that BondIT is a B2B2C solution aiming to equip investment advisors and portfolio managers at financial institutions to manage the fixed-income universe more effectively. The solution “cleanses” the plethora of data for accuracy and concision, and then seeks out bonds based on an investor’s constraints and goals. What used to take analysts and financial professionals hours and days to do, often with sub-optimal results, can now be done in seconds, with more efficiency and precision.


“With our solution, it takes 15 seconds to construct a portfolio,” Chan said.


The efficiency allows the advisor to provide clients with timelier advice in response to the fast-changing market. The solution also sends out alerts when bonds in a portfolio are maturing or when weightings of assets in a portfolio need rebalancing.


From the financial institution’s perspective, Chan explained, the solution frees up time for advisors to reach out to “sleeping” clients and reactivate their accounts, and hence a wider outreach to clients. Recommendations are based on clearly defined risk parameters and analytics are well presented, which helps ensure regulatory compliance.


Heading BondIT’s Asia base in Hong Kong, Chan works with a chief revenue officer and a head of product management. He plans to add another 10 to the headcount in 2017 for functions such as front-end development, client support and marketing.

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• A B2B2C solution for fixed-income portfolio optimisation that took three years to develop

• Set up a regional base in Hong Kong in 2016 to explore the Mainland Chinese market and other parts of the region

• Plans to increase its headcount in the regional office by 10 in 2017


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