Brands in the Greater Bay Area (GBA) have gained popularity in recent years. Hong Kong and global brands employ various strategies to enter the GBA market, particularly in innovative technology, financial services, retail, telecommunications, healthcare, etc.

With both regions promoting integration, the GBA has become a global focal point. This dynamic region offers endless opportunities for brands. Hong Kong, being an open and international city within the GBA, serves as a gateway for brands to enter the region and expand globally.

The 17th “EDigest Brand Awards 2024" celebrates the efforts of brands in the past year and aims to spread their brand value to more locations and diverse audiences. Apply now for nominations: http://p.nmg.com.hk/bikp05